The business of selling water is not just big business—it’s potentially very big business. In fact, the bottled water industry generates revenue of more than $60 billion a year.* Bottled water sales aren’t just growing — it’s fair to say they’re booming. Volume increased by 4.1 percent in 2011 — five times as fast as the 0.9 percent growth in the sales of beverages overall, according to Beverage Marketing.
With numbers like these, it’s no wonder the bottled water market has become very populated as well as highly commoditized—and as much as there are opportunities, there are distinct challenges. How does one compete with the world’s largest retailers who have the buying power to deal in this high volume, commodity product category—and who sometimes even use water as a loss leader?
In order to be successful, Jan/San distributors must drive down costs and wrap service elements around their value proposition. Buying in bulk such as pallet or even truckload quantities can help, as well as offering one-stop shopping, delivery and selling an overall product mix.
Lagasse Sweet is here to assist—we have the resources, knowledge and support you need to utilize water as a viable way to rehydrate and grow your business. Click here to see our latest flyer’s current promotional offering.
*Source: International Bottled Water Association.
For more information, contact Ben Preboy.