MAINTENANCE SALES NEWS ARTICLE: Helping Independent Distributors Collapse the Big Box

Comment are off

The benefits of a NISSCO membership are outlined in this recent article in Maintenance Sales News.

What do the “Big Box Competitors Have That Independent Distributors Don’t?

As Mark Bozich points out, “Our distributor members have years of JanSan experience, a trained and educated staff, roots in the community, competitive pricing, and a name reputation built with integrity and hard work.” What they may not have, according to Bozich, is the coordinated and consistent marketing program.

NISSCO has a unique partnership with AXIS Group Marketing Organization and this article describes how NISSCO members are benefitting with marketing services such as online advertising, e-marketing, traffic-building videos, Facebook presence, monthly postcards, e-newsletters and SEO. AXIS GMO is providing the full range of marketing services on electronic, digital, and traditional platforms.

Read the full article here.